← All field notes
2026-10-22 · 1 min read

Rehearse your event with a first-time attendee

You know where the side entrance is. Your guest does not.

An event reminder can contain the time and address and still leave someone standing at the wrong door.

The exercise: take your notice as written and role-play a first-time attendee. Start at the address. Describe the journey to a seat, step by step, and list every uncertainty in arrival order. Which entrance? Where inside? What should I have brought?

Imagine a notice that reads: "Saturday workshop, 10 AM, community hall. Bring your materials." The attendee's questions arrive fast: which door, where do I go once inside, what exactly counts as materials? A drafting tool playing the attendee can surface these questions. It must not invent the answers. Parking, door codes, and supply lists stay open until the organizer confirms them.

That is the organizer's job, and it is the valuable part. Confirm the courtyard entrance. List the actual materials. Leave nothing to guesswork that a real person could answer in one sentence.

Then revise the notice with the confirmed answers and test it: ask someone who has never attended to explain the arrival instructions back to you. Where they stumble, the notice still has work to do.

The finish is a revised notice with a recorded misunderstanding, the confirmed correction and a second readback. Other arrival or accessibility needs may still need their own checks.

Have someone who has never attended read your arrival instructions this week.

Keep reading

Want the next issue in your inbox?

Subscribe to Field Notes →